HYFASHION with CON ILIO & Kelly Smith

Grand Hyatt Melbourne is thrilled to announce our exclusive HyFashion partnership with Australian fashion designer CON ILIO and internationally acclaimed illustrator Kelly Smith.

The concept behind the HyFashion project was to bring Melbourne’s iconic shopping scene to life through fashion and art. With our hotel located on the Paris End of Collins Street, we enjoy the best of fashion and design right on our doorstep, and wanted to bring that fashion flair into the hotel for our guests.

Grand Hyatt Melbourne engaged Kelly Smith of Birdy & Me to recreate our stunning Collins Street neighbourhood as well as CON ILIO’s breathtaking Charlotte dress with her unique and impressive illustration skills.

These two incredibly talented young Australians have come together to create a limited edition HyFashion stationery set, which will be available for guests who book the HyFashion Accommodation Package at Grand Hyatt Melbourne from November until February 2017.

“I feel very privileged to have had the opportunity to collaborate with two incredible luxury brands, Grand Hyatt Melbourne and Birdy & Me,” says Con Iliopoulos, Creative Director and Designer, CON ILIO.

“To see my designs come to life in both the HyFashion stationary set as well as the interactive lobby installation at Grand Hyatt Melbourne is a dream come true and will forever be a very memorable experience for CON ILIO. I am thrilled with the end product – it is bold, chic and modern.”

Kelly Smith of Birdy & Me brought the vision created by CON ILIO and Grand Hyatt Melbourne to life on the page. “To have our femme storm down Collins Street in one of Con’s incredible gowns within that iconic Melbourne landscape created an idyllic picture of the city’s fashion scene as we know and love it,” says Smith.

“It was humbling to be approached by Grand Hyatt Melbourne to collaborate with them on this campaign alongside Con, who is so incredibly talented. We wanted the illustration to feel really bold and dynamic and also to tie into the glittering gold structure of the hotel itself.”

HyFashion package inclusions:

  • Limited-edition stationery set by Kelly Smith
  • HyFashion shopping map of Melbourne
  • High Tea for two in Collins Kitchen or a gift voucher to redeem
  • Valet car parking
  • 20% discount off Birdy & Me products
  • Private fashion consultation with CON ILIO couture designer

The limited edition HyFashion package is available to book from 14th November 2016 – 28th February 2017 on the Exclusive Offers  page with prices starting from $360 per night.

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